2024
How might we design an intuitive AI solution to transform workflows and decision making in the construction contract industry?
Designing an intuitive AI solution to transform workflows and decision-making in the construction and contracting industry.
Position: UI/UX Designer
Tools: Figma, Adobe Suite, Miro, Lucid
Part 1: Research + Brainstorming Sessions
I was initially tasked with redesigning the UI system of an app to create a more polished presentation for investor pitches. After discussions with the team, we identified an opportunity to establish a cohesive brand identity for their new application and start-up company.
Thinking about the user...
How might we craft a brand that resonates with users who often feel disconnected from new technology—those who value the familiarity and reliability of traditional methods?
Part 2: Implementing new brand identity into the UI
Once the logo and color scheme of the company were decided, my task became adapting the current prototype with the new aesthetic guidelines.